Neilson Marketing Services

Why Invest in SEO for Insurance Agencies

Search engine optimization is a cost- and strategy-effective way for you, the insurance agency owner, to drive more traffic to your site and increase your agency’s online ranking with search engines like Google and Bing. Generally, the more thought and effort you put into SEO for insurance agencies, the bigger the rewards for you and your business.

SEO Methods

According to, 75% of users do not bother to scroll past the first page of a search, which is why SEO should be a critical element of your online presence. Inserting keywords unique to your industry and agency is one method of SEO, but it is not the only one. Other approaches that experts use to achieve on-page optimization include:

  • Content Development: The creation of useful, relevant content that improves your search engine ranking.
  • Website or Information Architecture: The organization of information so that it’s easily found and accessed by website visitors.
  • Meta Information: The “hidden” information that search engines read, such as photo descriptions and title tags.
  • Blogs: Well-written, up-to-date posts seeded with relevant keywords that direct potential clients to your website and position you as an authority.

SEO Results

As you can see, there’s more to SEO for insurance agencies than meets the eye. With the help of SEO experts and their services, you can transform your existing online presence into a more powerful tool to attract clients and boost business.