The success of your website is predicated on your ability to design and properly layout your pages so that they are consumer-friendly. Most sites are either easy to use or quite distracting to visitors. When determining what should be implemented when planning Insurance Websites always keep in mind that there are practical applications that will help attract people to your site.
Selling insurance doesn’t require you to have a flashy website with a lot of gimmicks that don’t necessarily focus on your products and services, so try not to distract visitors with flashing or scrolling text, or animated GIF’s that serve little or no purpose. Visitors only find it more difficult to concentrate on their purpose for visiting your website in the first place if there are things constantly moving around on the page. Instead of designing the site for any personal satisfaction, design it for the people who may actually be interested in what you’re selling.
Make your home page easily accessible
By adding a link to the home page in the site’s navigation and designing the company logo so you can click on it and be transported directly to your home page if people get lost, with a simple click, they’ll get back to the original starting point. Your navigation menus need to be set up properly as well. The sites navigation menu should always be located in the easiest and most obvious location.
Don’t have text that goes on and on, because if the page winds up being too long people will be less likely to actually read the entire thing. No page needs to contain more than two screen lengths of information, as this works out best. The only exception might be for articles, since they are often a bit longer in length.
Don’t do anything that might confuse visitors, like underlining words if they’re not links.
Generally, something that’s underlined is naturally assumed to be a link and it therefore looks unprofessional. While you may be trying to emphasize a point by underlining a particular word, it’s rather pointless and users are likely to become annoyed if they attempt to click on words that aren’t responsive. To emphasize, try using italics, or bold or colored text if you feel the need.
When designing Insurance Websites focus on your message, your brand, customer satisfaction, and provide helpful and useful information to achieve many of your goals.