If you are in the insurance business, you have mostly likely heard of insurance agency SEO. SEO, or search engine optimization, is the process of increasing a website’s visibility in organic search engine results. According to recent studies, 70-80 percent of internet users ignore paid ads, clicking on organic results instead. This means that it is more effective to spend money on SEO marketing than it is to pay for a sponsored ad on the internet. The more you utilize the power SEO, the high your website will appear in search engine results. This is extremely important, as 75 percent of users never scroll past the first page of results.
Why Does SEO Work?
Insurance agency SEO is an effective marketing tool because it drives traffic to your website. When people are looking for an insurance agency, they use a search engine. With the help of SEO, any search engine will rank your website as a top result. The higher your webpage ranks on any given search, the more potential customers will visit your website. As you know, you cannot draw in new customers unless they are familiar with your business. The more times a potential customer sees your webpage and clicks on your link, the more likely they are to become real customers. Insurance agency SEO will help grow your business by increasing your online visibility.